The improvements to the brand go much further than the fashionable and simplified can labels.
It’s what’s going on inside the cans, that is guaranteed to redefine the D.I.Y and professional Marine Painting market, throughout New Zealand!
With refined and improved formulations, systems and the introduction of new colour options within the best selling Top Coat Range, the D.I.Y and Professional Marine Painting market has spoken, and Altex Yacht & Boat Paint have delivered.
As New Zealand’s most trusted local Marine Paint Manufacturer and part of the Resene Group of Companies, Altex Yacht and Boat Paint is very proud to announce this timely release, in conjunction with the highly credible Auckland On Water Boat Show in September.
So why the new look? With over 20 years trading history, using the existing paint labels and systems, a brand analysis was due. Altex also identified the opportunity for further technical development into the product line and the requirement to upgrade the formulations to meet the required health and safety regulations were then incorporated into the release.
The main changes for consumers of the range will be the introduction of the new label design. The new label designs are now fashionably colour categorised, for easy recognition of type, incorporating simple to follow directions and guidelines. Altex has also introduced new and improved products and colours, within the Epoxy and Polyurethane formulations, ensuring comprehensive, easy to use and complete boat painting systems. These systems have been tailored to meet the needs of the D.I.Y enthusiast and Professional Marine Painting Contractor.
To compliment the new image release, a range of substrate specific, D.I.Y orientated system guide brochures have been created. Taking the traditionally complicated series of layered diagrams, that have been used to convey a painting system, and simplifying them to D.I.Y friendly, step by step guides.
The Altex Yacht & Boat Paint’s new intuitive system, is available from all leading Marine Suppliers throughout New Zealand. For a full list of suppliers visit: www.altexboatpaint.com.
If a D.I.Y project is not for you, ask for Altex Yacht and Boat Paint by name at a professional Marine Painting Contractor, or contact Altex for a recommended contractor nearest to you.
If you would like to find out more about these exciting changes to a much loved, classic New Zealand brand, then visit the Altex Yacht and Boat Paint Team, Stand 102 at the Auckland On Water Boat Show, September 24th– 27th 2015.