Whiting Power Systems, a New Zealand market leader in providing marine and industrial diesel engine sales, service and support has re-branded to Power Equipment Ltd as of July 1st 2016.
Power Equipment General Manager Brian Macken says the new name simplifies operation and has attributed the renaming to seeking positive change and clearly identifying themselves in the ever changing New Zealand and global markets for Marine and Industrial diesel engines.
In February 2010 Whiting Power Systems was purchased by Power Equipment PTY Ltd, however continued to operate as Whiting Power Systems for the day to day running of the business. During this time “Power Equipment” was adopted as a name for wholesale and distribution activities of the business which continued to see large growth.
Brian Macken, who has been with the company for more than seven years says “the Company has evolved over the last six years and we have adjusted to a changing market” and adds that the change is common sense and will simplify day to day operation of the business. Where previously customers and suppliers had two accounts under each brand name, the brand change will simplify proceedings and also allow Power Equipment to align themselves correctly in the marketplace. Macken adds “the new name says who we are and what we do”.
Power Equipment will continue to be the exclusive distributor for many key Marine and Industrial brands including YANMAR marine and industrial diesel engines, Northern Lights generators, MAN marine engines, JCB Power Systems and a range of driveline accessories.
Day to day operation of the business will remain unchanged, offering sales, support and service to Marine and Industrial diesel engine customers from within New Zealand and around the world.
Power Equipment will remain based at their convenient Westhaven location, with all other details, including staff, phone numbers and mailing address to remain unchanged.
About Power Equipment Ltd:
Power Equipment service, support and sell a comprehensive range of marine & industrial diesels, gearboxes, drive systems, generators, pumps, mounts, filters, and provide engineering services to cover all aspects of custom design, installation, refit, rebuild, maintenance, repair and problem resolution.
Our showroom, warehouse, engineering workshop and offices are centrally located in the heart of Auckland City’s vibrant working waterfront, within Orams Marine Village, Westhaven.
The company has over 20 employees which include qualified engineers, machinists, fitters, sales engineers and administration staff.
For More Information, Contact:
Power Equipment Ltd
Tel: 09 358 7478