NZ Marine has joined forces with Tourism New Zealand, Auckland Tourism, Events and Economic Development (ATEED) and New Zealand Trade and Enterprise to formalise an active campaign mounted to attract superyachts to our waters.
Having individually worked to develop New Zealand as a superyacht destination over the years, it made sense to take a collaborative approach to gain the best results, with each organisation offering different areas of expertise. Creating awareness around the logistics and benefits of coming to New Zealand is the core goal for the group, supported by presence at key international boat shows and regular
interactions with industry media and influencers. Support for visiting superyachts and cruising yachts is well-founded. In 2013, it is estimated that superyachts brought $185 million dollars of marine industry spend and $95 million dollars of tourism spend to the country. The goal now is to increase marine industry spend to $352 million and tourism spend to $190 million by 2018. In 2013, 35 superyachts visited the country and the group is seeking to double these numbers by 2018, and increase numbers of cruising yachts from 625 in 2013, to 750 in 2018.
To achieve these goals the group will work to promote all the elements that make New Zealand a desirable superyacht destination, including world class refit and marina facilities, cosmopolitan bases for crew and more than 15,000km of unspoilt coastline. Focus will be on three key areas: promoting New Zealand as a cruising destination for private and charter yachts; promoting the expanding infrastructure and facilities within NZ and overseas; and promoting the capabilities of the refit, repair and manufacturing sectors.
New Zealand has a unique attraction for visiting superyachts (over 24-metres) and cruising yachts; the country’s coastline has more diversity in the space of shorter distances than almost anywhere else. Already well-established as a Pacific hub for superyachts with a penchant for adventure, New Zealand has also become a sought-after destination for yachts requiring refit and repair.